Updated 1 month ago — Valid for 30 days — We will refresh it again
A few days ago, I started doing product research for a client who wanted to launch an Amazon business focused on women’s bags. The goal was to find products with low competition and strong selling points that could lead to a successful launch. It would provide the foundation for an e‑commerce store. After conducting research, I identified several products that meet these criteria.
After the client made her selections, I still had many attractive options left. I’m sharing these remaining products with you to help you generate ideas if you’re still in the research phase, and also help you to decide which niche suits you best.
The online market for bags is a huge ecommerce market. New styles typically appear on the internet before they reach physical stores. While the competition can be tough and the market may seem difficult to enter, but every category has gaps, which are also referred to as selling opportunities.
Keep in mind that shipping costs are often included in the total cost of the product and packaging. Don’t overlook them. You should manage shipping from the factory to the warehouse within your per‑unit cost.
On Amazon, I observed a wide range of prices for what looks to be the same products. It is usually due to differences in quality and lower-cost copies of genuine items. That is common in the bags category because copies can make products feel like “luxury” at a more accessible price point.
These elegant bags come in structured shapes with woven textures and look great at weddings, galas, or upscale dinners. Made primarily from PU leather (costing suppliers $5-$10 per unit), these products are both stylish and affordable. If you’re sourcing in bulk, Vietnam is one of the leading destinations for sourcing, as factories seamlessly blend handcrafted production with efficient manufacturing. The most exciting part is the wide variety of choices in different bead colors, clasp styles, and sizes. It is especially true when sellers target specific niches (such as vintage lovers or petite frames) without competing with big brands.
| Women's Handmade Woven Evening Bag |
|---|
Find hair products on Amazon that are in high demand but have low competition. These products have a lot of potential to sell well, from stylish accessories to useful hair solutions.
Explore smart, low-competition baby care products—from bathing to travel essentials—perfect to sell on amazon. Safe, useful, and in demand. See what’s trending in baby stuff to sell
Explore low-competition shirt types for online sales with key insights on costs, competition, and profit margins. on amazon
| Average Price | |
|---|---|
| amazon price | $35.00 |
| competition | |
| amazon competition | 520 listings |
| ~Cost | |
| product cost | $8 |
| packaging cost | $2.8 |
| platform fees(FBA+texes)(maximum) | $8.7 |
| Maximum PPC Bidding | $0.68 |
| advertisement Cost per sale (make sure one sale within given budget) | $6.8 |
| ~total cost | $26.3(maximum) |
| ~Other Estimations | |
| ~profit margin | $8-$14 |
| ~Reviews needed | 30 to 60 |
| ~Expected Monthly Sales | 120 to 800 |
| best selling regions | USA, UK |
Micro Straw beaded bags are often lightweight, breathable bags covered with tiny beads. These types of fashion bags are perfect for beach trips, music festivals, or summer brunches. Suppliers charge around $4-$12 per unit for straw and bead materials, but costs increase during peak seasons. For bulk orders, consider Malaysia, Indonesia, and China, where cooperative weavers offer competitive prices. With hundreds of possible styles (mix-and-match straps, color blocks, or added pockets), sellers can easily make their products stand out.
| Women's Micro Straw Beaded Bag | |
|---|---|
| Average Price | |
| amazon price | $26.00 |
| competition | |
| amazon competition | 380 listings |
| ~Cost | |
| product cost | $5.5 |
| packaging cost | $1.88 |
| platform fees(FBA+texes)(maximum) | $5.4 |
| Maximum PPC Bidding | $0.51 |
| advertisement Cost per sale (make sure one sale within given budget) | $5.1 |
| ~total cost | $17.88(maximum) |
| ~Other Estimations | |
| ~profit margin | $8-$12 |
| ~Reviews needed | 50 to 150 |
| ~Expected Monthly Sales | 70 to 1500 |
| best selling regions | UK, Australia, USA, Canada |
It's a small type of bag that is available to everyone, but we are only discussing a kind of bag specifically designed for women. It's made from thin, flexible materials ($3-$8 per unit), but customized versions cost more. In early 2024, minimalist mini-purses surged in popularity as women pursued tinier "just a phone-and-keys" purses for city travel. Most sourcing originates from Chinese factories, although the quality varies in terms of product price and size. Since I found these types of products on Amazon with prices of $20 and $60, it is clear that quality and type matter.
| Bluey Mini Purse Crossbody Handbag for Women | |
|---|---|
| Average Price | |
| amazon price | $24.00 |
| competition | |
| amazon competition | 130 listings |
| ~Cost | |
| product cost | $4.8 |
| packaging cost | $1.42 |
| platform fees(FBA+texes)(maximum) | $4.24 |
| Maximum PPC Bidding | $0.47 |
| advertisement Cost per sale (make sure one sale within given budget) | $4.7 |
| ~total cost | $15.16(maximum) |
| ~Other Estimations | |
| ~profit margin | $5-$10 |
| ~Reviews needed | 10 to 20 |
| ~Expected Monthly Sales | 50 to 400 |
| best selling regions | USA, UK, Canada |
The Bottega Bag is a luxury product recognized for its superior craftsmanship and classic look. It’s often made of fine leather, making it a luxurious yet durable bag. Genuine leather is what makes the materials expensive ($12 to $20/unit). The top sources of bulk are Italy (premium), Portugal (mid-range), the US (premium), the UK, and China (Low to High). The best part is that the bag types are also available, which are affordable and look identical to the original leather. Because they are made from artificial leather, which makes them cheaper and allows them to match the cost, giving tough competition. Users also appreciate it because they pay less for the same features as premium ones. It has a reliable market in several areas.
| Bottega Bag | |
|---|---|
| Average Price | |
| amazon price | $55.00 |
| competition | |
| amazon competition | 325 listings |
| ~Cost | |
| product cost | $16 |
| packaging cost | $3.4 |
| platform fees(FBA+texes)(maximum) | $14 |
| Maximum PPC Bidding | $0.68 |
| advertisement Cost per sale (make sure one sale within given budget) | $6.8 |
| ~total cost | $40.2(maximum) |
| ~Other Estimations | |
| ~profit margin | $14-$25 |
| ~Reviews needed | 30 to 80 |
| ~Expected Monthly Sales | 130 to 800 |
| best selling regions | All Major Countries |
The denim bag is a broad niche with over 300+ different customized styles available. Denim fabric is used to manufacture. However, high-quality denim is typically used to make bags. It is a fashionable product designed for casual styling, functionality, the weekend, farmers' markets, or college campuses. These bags provide durability and a casual look. Materials remain relatively affordable. Note that if something breaks, you won't be able to replace it, and all individual components focus too much here. There are numerous sourcing regions, including India, China, and Bangladesh. However, Pakistan is a significant market for purchasing denim bags in bulk. You can check and ensure they do not use low-quality zippers during production, as some buyers have complained about the zippers. Denim bags allow various customization options, including different washes, embellishments, and hardware finishes, catering to diverse consumer preferences. It's an attractive market to enter, and you may face some competition. However, the opportunity score remains high at this time due to its strong market potential.
| Denim bags for women | |
|---|---|
| Average Price | |
| amazon price | $24.00 |
| competition | |
| amazon competition | 7200 listings |
| ~Cost | |
| product cost | $4.82 |
| packaging cost | $1.42 |
| platform fees(FBA+texes)(maximum) | $5.69 |
| Maximum PPC Bidding | $0.50 |
| advertisement Cost per sale (make sure one sale within given budget) | $4.8 |
| ~total cost | $16.73(maximum) |
| ~Other Estimations | |
| ~profit margin | $7-$12 |
| ~Reviews needed | 80 to 120 |
| ~Expected Monthly Sales | 100 to 850 |
| best selling regions | UK, Australia, USA, Canada |
The Suede Tote Bag is a stylish and practical accessory, typically available in a small size. It's made from soft, high-quality suede that feels smooth and looks rich, making its high price worth it. Last year, suede bags gained significant popularity, especially in areas that appreciate cozy fall and winter styles. You can see them all over social media and in stores, rocking warm colors like brown and rustic. You can source these bags in bulk from trusted sources such as Italy, the USA, or the UK, as well as from China (Also, when affordability matters, but you may have to compromise some types of quality), where you can get the genuine product and enjoy fast shipping. It has great potential, and you can see the stats in the table below
| Suede tote bag | |
|---|---|
| Average Price | |
| amazon price | $60.00 |
| competition | |
| amazon competition | 1200 listings |
| ~Cost | |
| product cost | $25 |
| packaging cost | $3.8 |
| platform fees(FBA+texes)(maximum) | $15.7 |
| Maximum PPC Bidding | $0.60 |
| advertisement Cost per sale (make sure one sale within given budget) | $6 |
| ~total cost | $50.5(maximum) |
| ~Other Estimations | |
| ~profit margin | $9-$20 |
| ~Reviews needed | 40 to 60 |
| ~Expected Monthly Sales | 150 to 600 |
| best selling regions | UK, Australia, USA, Canada, Ireland, Norway |
Another type of handbag or purse with a soft, padded surface was created by stitching two layers of fabric together with a layer of padding (like cotton or foam) in between. The stitching forms a pattern, often in a diamond shape or lines, giving the bag a puffy, textured look. Its signature stitching adds elegance, although it increases the cost. It’s stylish, lightweight, and often used in casual or luxury fashion, like the iconic Chanel quilted bags. They are made from affordable polyester-cotton blends ($3-$5 per unit). For bulk orders, Turkish and Chinese factories offer precise stitching and competitive prices in a wide range of sizes, styles, and quality types. Suppliers provide reliable packaging and customization options, including unique materials and a range of hardware finishes. You can see the data in the table below regarding this product.
| Quilted Bag | |
|---|---|
| Average Price | |
| amazon price | $25.00 |
| competition | |
| amazon competition | 20900 listings |
| ~Cost | |
| product cost | $4.2 |
| packaging cost | $2 |
| platform fees(FBA+texes)(maximum) | $7.8 |
| Maximum PPC Bidding | $0.50 |
| advertisement Cost per sale (make sure one sale within given budget) | $5 |
| ~total cost | $19(maximum) |
| ~Other Estimations | |
| ~profit margin | $6-$13 |
| ~Reviews needed | 80 to 350 |
| ~Expected Monthly Sales | 150 to 2500 |
| best selling regions | UK, Australia, USA, Canada, Singapore |
It's a type of bag that has more pockets for outdoor use. Puffed totes with all the right pockets for laptops, water bottles, or gym clothes. The bag is suitable for use at work, during travel, or for school. And it is constructed of soft synthetic fabrics ($4 to $10 each). Bulk buyers should look at Turkey or Vietnam. There are technical fabric factories that are more common in those countries. This type of bag can be customized in various ways, such as strap styles, expandable sides, or waterproof coatings, which can be used to target specific groups, including teachers, travelers, or fitness enthusiasts.
| Puffer tote bag | |
|---|---|
| Average Price | |
| amazon price | $29.00 |
| competition | |
| amazon competition | 1300 listings |
| ~Cost | |
| product cost | $4.19 |
| packaging cost | $2.02 |
| platform fees(FBA+texes)(maximum) | $8.5 |
| Maximum PPC Bidding | $0.50 |
| advertisement Cost per sale (make sure one sale within given budget) | $5 |
| ~total cost | $19.71(maximum) |
| ~Other Estimations | |
| ~profit margin | $9-$15 |
| ~Reviews needed | 80 to 250 |
| ~Expected Monthly Sales | 180 to 4600 |
| best selling regions | UK, Australia, USA, Canada, Singapore |
This large woven tote bag for Women is a perfect example of functional fashion. It's usually made of jute, straw, or cotton, which are durable and of high quality. This bag is suitable for casual outings, beach trips, and travel. Based on the type of weaving and materials chosen, costs can vary, but the affordability of the base materials makes it a widely accessible product. With summer and resort season trends focusing on natural materials and relaxed, laid-back looks, it is in constant demand. The bag aligns perfectly with environmentally friendly fashion trends. A wide range of woven tote bags is available at competitive prices in countries such as the USA, the UK, Canada, Australia, and China, particularly for bulk sourcing. Different weaving patterns, handle lengths, and details provide a wide range of customization options.
| Large woven tote bag for women | |
|---|---|
| Average Price | |
| amazon price | $49.00 |
| competition | |
| amazon competition | 60900 listings |
| ~Cost | |
| product cost | $10.5 |
| packaging cost | $2.92 |
| platform fees(FBA+texes)(maximum) | $8.49 |
| Maximum PPC Bidding | $0.78 |
| advertisement Cost per sale (make sure one sale within given budget) | $7.8 |
| ~total cost | $29.71(maximum) |
| ~Other Estimations | |
| ~profit margin | $15-$24 |
| ~Reviews needed | 100 to 200 |
| ~Expected Monthly Sales | 120 to 980 |
| best selling regions | UK, Australia, USA, Canada |
